Decreasing Candidate Drop-Off Rates By means of Mobile Recruiting
Mobile recruiting is surely not a new concept in the staffing and recruiting business. In the past 10 years, implementing mobile recruiting tactics has turn out to be increasingly far more essential for recruiting accomplishment! In the existing candidate driven industry though it is even extra critical to maintain candidates engaged all through the entire recruiting funnel. From https://www.uplike.com , to communication all through, statistics show the value of giving candidates a mobile, user friendly experience to assist reduce drop-off rates. In this post we will explore the positive aspects of possessing a mobile friendly application and using SMS messaging as a type of communication with candidates. We will also discover the fancy globe of Chatbots and how precisely they can come into play within our mobile recruiting strategies!
The Mobile Friendly Application
In 2020, a study performed by Appcast showed that 60.7% of job applications were completed on a mobile device compared to 39.three% on desktop. Desktop apply rates also decreased by 6.7% and mobile apply rates increased by 21.two% in 2020 compared to 2019. There is no denying that far more and much more applicants are applying on mobile devices versus a desktop laptop. Developing a quick and user-friendly mobile application is one way to motivate mobile applicants to finish the application. Candidates who are applying on their mobile device are on the go and want to be able to go through the application with the least quantity of clicks. A Glassdoor study showed that mobile job seekers completed 53% fewer applications. That similar study showed that promoting a job opening as mobile-friendly can increase the quantity of job applicants by 11.six%!
Some inquiries to think about for a mobile application:
Does your mobile application have the capability to submit a resume and parse it into your method? If so, does the applicant need to have to go by way of filling out the information and facts already on the resume, such as job history and education?
Can you wait on collecting particular data from the candidate in the initial application procedure? If so, this can help shorten the application to aid assure more candidates full it.
Even even though collecting as much information as possible is beneficial from a recruiting standpoint, it can also deter applicants from finishing the mobile application for the reason that it is too lengthy. Shortening the mobile application can aid improve the number of applications getting completed and coming into the technique.
This is especially critical now when candidates have the upper hand and have a quantity of job opportunities available to them.
SMS Messaging with Candidates
Texts are something you normally exchange with mates or family, but in the past a number of years texting has grow to be a well-known type of communication with candidates even. Statistics even show there are quite a few advantages of sending a text message more than emailing or calling. According to our companion Text-Em-All, the average email has only an 18% open rate, where the average text has a 98% read rate. A study performed by EZ Texting also showed that 78% of folks respond to texts in ten minutes or significantly less. Robocalls and spam calls have become a greater concern as properly, where much less folks answer phones from unknown numbers. A survey carried out for Hiya revealed that 94% of men and women let unidentified incoming calls go unanswered. Text-Em-All also reports that only 60% of voicemails are listened to and a Message Desk survey located that men and women are four occasions much more likely to respond to a text message than contact back.
Does this mean that e-mail and telephone call communication really should be eliminated from recruiting strategies? Not necessarily, but it can be a wonderful way to complement it. 1 of the major benefits of SMS messaging is that your message will be seen sooner and you will more probably get a response (and a faster one particular.) This is a large advantage for recruiters as they are trying to fill positions speedily and efficiently. It really is also an benefit for the candidate, since you are communicating in a way that is simple for them to respond, specifically if they at present have a job. It is significantly tougher to respond back through an e mail or telephone call in the course of the operating hours.
1 of the most important takeaways although for SMS Messaging is that it aids preserve the candidates you are working with engaged with your conversations if they are seeing your message pretty much instantly. They are much more likely to respond and keep in the recruiting funnel versus ghosting your messages. A lot of ATS providers, have partnerships with SMS messaging firms that enable for two-way text and broadcast messaging. Possessing a constructed-in ATS integration streamlines your communication and often occasions will record all messages becoming sent in the candidate’s record. Some ATS integrations even present a “job accept” function that enables candidates to accept a job offer you right from the text message, eliminating time communicating back and forth, and growing the chances of a candidate finishing the recruiting cycle and acquiring placed.
Chatbots by means of SMS Messaging
Chatbots are 1 of the most recent trends in the staffing and recruiting market. Some may well ask even though, what is a Chatbot precisely and how is it applied in recruiting? It really is basically an automated bot that permits you to communicate with candidates. Some might think it sounds impersonal, but actually Chatbots can assistance boost engagement amongst candidates, whilst eliminating manual tasks for recruiters.