7 Methods to Use Videos for More Engagement on Instagram

In the digital world, social media marketing has become a very important part of a successful online marketing strategy. buy instagram followers marketing platforms like Facebook, Instagram, Twitter, etc. provide a lot of opportunities for brands to showcase their products. These platforms are free to use and you will directly interact with a larger audience at once. You don’t have to invest big money in building a marketing strategy that includes social media marketing videos. No matter whether you have a small or perhaps a large business, it’s time that you take social media seriously.

Predicated on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are accessed from cell phones. Views of branded video content on YouTube has doubled in the last 3 years. Moreover, Facebook live videos receive 10 times more comments that a regular video. Each one of these statistics show that video content is in demand on social media networks. For the reason that millennials connect more to videos on social media. INTERNET MARKETING Video Council has found that more than 60 percent of brands are using social media videos actively for promotions. Thus, it really is highly likely that your competitors are also leveraging the power of social media marketing video to expand their customer base.

Instagram is an extremely powerful social media platform that allows you to share images and videos online. Techcrunch has been studying Instagram trends since its launch. According to their study, Instagram crossed the threshold of 1 1 billion monthly active users in 2018. Moreover, Instagram is currently growing for a price of 5 percent per quarter, the highest among social media platforms. So, Instagram should be your first choice in showcasing your brand’s product and services. On this page, we will take you through some methods to use Instagram videos for engaging more audience.

Short Commercials

Create short, valuable videos that represent your brand. It is possible to showcase your product within an artistic way through these videos. The commercial could be inspirational, funny, or emotional. Instagram currently allows you to share a 60 second video on your own timeline. With such short videos, you can easily grab the attention of the mark audience. Also, short videos are far better share crisp information regarding your products. You can share the commercial in Instagram stories, IGTV or in the Instagram timeline.

Product details

Showcase your product’s specifications or perhaps a ‘product in action’ video to demonstrate its capability. Focus only on important features to help keep the viewers engaged. Keep carefully the video more informative and less descriptive. Focus on detail is the key to creating a cool and sexy video. It is possible to put the merchandise video in your brand’s Instagram page’s timeline for the audience to see anytime. Creating such spontaneous videos attracts a great deal of attention.

Do it yourself videos

An effective way to use Instagram videos is to create instructional content. ‘Do it yourself’ or ‘how to’ videos share your products working. This helps the users to comprehend the product’s usage. Also you can create troubleshooting videos related to any problem your customer might face. To the point videos are liked by the target audience as they get relevant information inside a short span of time. By sharing such videos from time to time you can create a relationship together with your existing customers.

Behind the scenes video

Customers have become picky in choosing a product, hence it is important to establish a reference to them. You can create behind the scenes videos that take them through trivia linked to your product. You can even conduct quick learning sessions about guidelines related to your product usage. The fast forward video that Sheryl Cole has shared about her work gives some idea. You just need to be creative and smart in capturing the right moments for the Instagram video.

Instagram Stories Video

Instagram launched Insta stories in August 2016. Through stories, you can share images or videos together with your followers for a 24-hour duration. This short span creates a sense of urgency and people have a tendency to view the stories because they see one active.

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